News

23.06.09

Mc Kinsey Study confirms the cost-effectiveness of insulation as an active measure of environmental protection

In a very interesting study regarding wrong assumptions about climate protection and considerations of economic efficiency, the authors Oppenheim and Beinhocker dispel various myths. In their report "Climate Change and the Economy – Myths versus Realities", they counter the prevailing assumptions regarding cause and effect. Taking 10 commonly held beliefs, so-called myths, they demonstrate that the main arguments against investment in environmental protection measures are false. In so doing, they show that rigid adherence to the status quo and the failure to invest and make savings with regard to research and development will have grave consequences for human beings and their environment. In particular, they conclude from this that the consequences of measures which are currently neglected on account of various wrong assumptions will be irreversible and will mean that not only will the measures no longer help to prevent the future internal and external costs of environmental destruction, but the future damage and costs will be irreversibly increased. The report is thus a compelling argument for the immediate adoption of all currently known energy-saving measures as well as technological measures and procedures for the prevention of CO2 emissions. It is precisely the arguments against the taking of immediate measures on the grounds of economic cost which are countered by the Study. Of particular interest is the examination of the saving of energy and the reduction of CO2 emissions by means of insulation measures. The Study proves that insulation measures make a very cost-effective contribution to active environmental protection and energy efficiency, particularly when undertaken by industrial plants. You can read more about this in the Newsletter of 1/2009.